Enes Paker - Work & Notes
Founder at Crea, Inc. Based in the San Francisco Bay Area.
Notes on what I'm thinking about, learning, and exploring.
I don’t see these as final answers. They are ideas in motion, shaped by books, conversations, work, and life. Writing helps me structure my thinking. Sharing creates room for better questions, different perspectives, and conversations I might not have found otherwise.
Recent
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The Risk of Forced Fit
ShareIn Greek myth, Procrustes had a bed, and when travelers did not fit it, he forced them to fit exactly. If they were too short, he stretched them; if they were too tall, he cut off their limbs until they matched the length of the bed. The bed never adjusted to the person, the person was forced to adjust to the bed. That is why a Procrustean bed became a metaphor for forcing reality to match a fixed idea.
I think about this because it shows up in how we reason. We build models, beliefs, systems, and explanations to make sense of the world, and that structure is necessary. But the risk is that once we become too attached to a frame, we stop asking whether it still fits reality. In software engineering, this can happen when a team chooses an architecture too early and then forces every problem into it. The product may need something lightweight, but the team has already committed to microservices. The quiet shift happens when the question becomes less “What does this system need?” and more “How do we make this fit what we already decided?” That is when the model starts becoming the bed.
The same pattern can show up in strategy, hiring, product decisions, and even personal beliefs. A framework can help us think, but it can also protect us from seeing what is actually in front of us. Maybe the discipline is not to avoid models, but to keep them humble. Use them to understand reality, not to reshape reality until it becomes convenient.
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Financial freedom
ShareFinancial freedom may be better understood as a spectrum than a finish line.
Not simply “free” or “not free,” but a gradual increase in control over time, work, relationships, and decisions. Each layer of savings, lower debt, and fewer dependencies creates a little more room to choose.
That framing makes independence feel more practical. You do not need to be retired or ultra-wealthy to become meaningfully freer. Having enough cash to cover normal problems is one layer. Being able to absorb a larger surprise without panic is another. Having the savings and skills to leave a toxic job, bad client, or unhealthy role may be one of the more important ones.
The version I keep thinking about is what Morgan Housel calls “I respectfully disagree” money:
“The concept of f-you money, having so much money that you can tell people to f-off without fear of repercussion, is great. But so is kindness and civility. So I aspire to ‘no thank you, I’m not interested in that, I respectfully disagree and I’m free to ignore you’ money. One is rationalizing being a jerk, the other is intellectual independence.”
Maybe the highest form of financial freedom is not status. It is having more control over your time, more room to choose well, and fewer people or obligations owning your decisions.
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The Cost of Fragility
ShareNot seeing the exact shock coming is often understandable. A tsunami, economic event, market shift, or system failure can arrive in ways that are hard to predict. Maybe the more useful question is not whether we should have seen the event coming, but whether we had built something that could only succeed under ideal conditions.
There is a real tension here. Building with too much protection can slow things down, but building only for calm conditions can create hidden risk. Maybe the balance sits somewhere between accepting that we cannot predict every disruption and still asking where our systems depend too much on things going right.
A company losing one large client is a simple example. In one version, the loss threatens the business. In another, the business absorbs it and continues. In a better version, the loss becomes useful information. The team better understands which customers it serves best, improves onboarding, diversifies revenue, and builds a stronger operating model from the pressure.
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Business partnership
ShareBusiness partnerships often remind me of marriage, not because they are the same, but because both create a kind of shared gravity.
When two people are deeply tied together, their actions stop being isolated. Anger, fear, ego, silence, avoidance, resentment, all of it travels through the system. In a marriage, hurting your spouse often means hurting the life you have built together. There may be children, finances, history, family, and identity involved. The relationship creates a practical truth: even when emotions are high, damage is rarely one-sided.
I think there is something worth carrying into business partnerships from that idea.
A good partnership cannot rely only on good intentions. Good intentions are important, but they are fragile under pressure. People get tired. People feel misunderstood. People start comparing effort, recognition, control, money, risk, and sacrifice. Even decent people can behave poorly when incentives are unclear or when the structure rewards self-protection over shared success.
That is where aligned incentives matter.
The point is not to replace morality with mechanics. It is not to say people should behave well only because it benefits them. The point is that mature partnerships should not depend entirely on everyone being at their best every day. A well-designed partnership creates a system where protecting the other person, protecting the company, and protecting yourself are not competing instincts.
The best partnerships seem to combine character, aligned incentives, and operating discipline. Not because conflict disappears, but because the relationship has enough structure to carry pressure without turning every disagreement into personal damage.
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